Something Worth Spreading...
Surely Nut is a peanut butter brand made to turn an everyday spread into something worth craving.
The identity brings together warmth, playfulness, and a touch of cleverness, creating a visual world that feels as rich and satisfying as the product itself.
At the heart of the identity is a custom S/N monogram, built from fluid, connected forms that subtly echo the movement of creamy peanut butter. The result is a mark that feels distinctive at first glance, with a little more to discover on closer inspection.
Warm. Nutty. Creamy. Unmistakably Surely Nut.
Made to spread beyond the jar...
The identity comes to life through creamy textures, organic shapes, playful accents and visual gestures inspired by the character of Surely Nut.
Beyond the Jar...
Surely Nut is more than what’s inside the jar...
It’s the warmth of roasted peanuts, the richness of every spoonful, the colour, the texture, and the little moments that make something as simple as peanut butter feel worth sharing.
From bold graphic gestures to tactile, indulgent imagery, the identity was designed to make you want to look closer — and maybe reach for a spoon!
Made to Be Shared...
Surely Nut was designed to live beyond the jar — in the moments, conversations, cravings, and little rituals that make food more than just food.
On social, the identity becomes more playful and expressive, bringing together bold colour, creamy textures, appetite-led imagery, and a little bit of attitude.
Every post is another way to spread the personality of Surely Nut — one good moment at a time.
Made for the Aisle...
In a world of crowded shelves and competing labels, Surely Nut was designed to be instantly recognisable, easy to spot, and impossible to overlook.
The identity carries naturally from the jar into the retail environment, creating small moments of colour, personality, and appetite wherever the brand appears.
Bringing the Surely Nut identity into every part of the journey.
Thank you for discovering Surely Nut.
I hope this project conveyed the sense of warmth, playfulness, and appetite behind the brand.
Open to new collaborations
All visuals shown are part of a conceptual design presentation.
© 2026 luciebrun. All rights reserved.
